Privacy Policy
Effective Date: April 4, 2026
At Optime Health ("Optime Health," "we," "us," or "our"), we are committed to protecting the privacy and security of your personal and health information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at optime.health, use our services, or communicate with us, including via SMS/text messaging.
This Privacy Policy incorporates our Notice of Privacy Practices, which explains your rights regarding your Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its implementing regulations.
1. Information We Collect
We may collect various types of information from and about you, including:
- Personal Information: Name, email address, postal address, phone number, and other similar contact data.
- Protected Health Information (PHI): Information relating to your past, present, or future physical or mental health condition, the provision of healthcare to you, or payment for healthcare, which can be used to identify you.
- Usage Data: Information automatically collected when you visit our website, such as your IP address, browser type, operating system, referring URLs, device information, and pages viewed.
- Communication Data: Information you provide when you contact us, including records of your correspondence, emails, and SMS/text messages.
2. How We Use Your Information
We may use the information we collect for various purposes, including:
- Treatment, Payment, and Healthcare Operations: To provide you with medical treatment and services, bill for services rendered, and support our business operations, as permitted by HIPAA.
- Communication: To respond to your inquiries, provide customer support, send administrative information (such as appointment reminders or policy updates), and communicate with you about our services.
- Website Improvement: To analyze usage trends, improve our website functionality, and personalize your user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes, including responding to lawful requests from public authorities.
3. SMS/Text Messaging Policy
By providing your mobile phone number to Optime Health, you consent to receive SMS/text messages from us regarding your healthcare, appointments, billing, and other related services.
Consent and Opt-In
You must explicitly opt-in to receive SMS/text messages from us. Your consent to receive text messages is not a condition of purchasing any goods or services from Optime Health.
Message Content and Security
We strive to limit the amount of Protected Health Information (PHI) transmitted via SMS. However, standard SMS messaging is not fully encrypted or secure. By opting in, you acknowledge and accept the inherent risks of communicating health information via unencrypted text messages, including the potential for unauthorized access or interception.
Opt-Out and Help
- To Opt-Out: You can stop receiving text messages from us at any time by replying "STOP" to any message you receive from us. After you send "STOP," we will send a confirmation and you will no longer receive text messages from us.
- For Help: Reply "HELP" for assistance, or contact us directly at Micah@optime.health or (848) 667-8463.
Message and Data Rates
Standard message and data rates may apply to any messages sent to you from us and to us from you. Message frequency varies. If you have any questions about your text plan or data plan, contact your wireless provider.
4. Disclosure of Your Information
We may disclose your information, including PHI, in the following circumstances:
- With Your Authorization: We will obtain your written authorization before using or disclosing your PHI for purposes other than treatment, payment, or healthcare operations, unless otherwise permitted or required by law.
- Business Associates: We may share your information with third-party service providers (Business Associates) who perform services on our behalf, such as billing, data analysis, and IT support. These Business Associates are legally obligated to protect your PHI.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or government regulation.
- Public Health and Safety: We may disclose your PHI to public health authorities or other appropriate entities to prevent or control disease, report abuse or neglect, or avert a serious threat to health or safety.
5. Your Rights Regarding Your PHI
Under HIPAA, you have the following rights regarding your Protected Health Information:
- Right to Access: You have the right to inspect and obtain a copy of your PHI.
- Right to Amend: You have the right to request an amendment to your PHI if you believe it is incorrect or incomplete.
- Right to an Accounting of Disclosures: You have the right to request a list of certain disclosures we have made of your PHI.
- Right to Request Restrictions: You have the right to request a restriction or limitation on the PHI we use or disclose for treatment, payment, or healthcare operations.
- Right to Confidential Communications: You have the right to request that we communicate with you about medical matters in a certain way or at a certain location.
- Right to a Paper Copy: You have the right to a paper copy of this Privacy Policy and Notice of Privacy Practices upon request.
To exercise any of these rights, please contact our Privacy Officer using the contact information provided below.
6. Security of Your Information
We implement reasonable and appropriate administrative, physical, and technical safeguards designed to protect the confidentiality, integrity, and availability of your personal information and PHI. However, no security system is impenetrable, and we cannot guarantee the absolute security of your data.
7. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
8. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact our Privacy Officer at:
If you believe your privacy rights have been violated, you may file a complaint with us or with the Secretary of the U.S. Department of Health and Human Services at hhs.gov/ocr/privacy. We will not retaliate against you for filing a complaint.